Privacy Policy for Knightsbridge Florist Customers

Introduction

This Privacy Policy describes how Knightsbridge Florist collects, processes, and protects the personal information of our customers. It sets out our approach to compliance with the General Data Protection Regulation (GDPR) and applies to all customers who place orders with Knightsbridge Florist within Knightsbridge and the surrounding districts. We are committed to safeguarding your privacy and being transparent about how your data is used.

Data We Collect

When you place an order with Knightsbridge Florist, interact with our website, or communicate with us, we collect certain personal data from you. The types of information we may collect include:

  • Contact Details: Name, delivery address, billing address, and contact preferences.
  • Order Information: Specific product selections, delivery instructions, and details of orders placed.
  • Payment Information: Partial payment details (such as payment method and transaction reference), though full credit/debit card information is usually processed securely by our payment providers and not retained by Knightsbridge Florist.
  • Communications: Any messages, emails, correspondence, or customer service requests.
  • Website Usage Data: Information regarding your use of our website, such as IP address, browser type, and device information, obtained through cookies and analytics tools (where applicable and with your consent).

Lawful Basis for Processing

Knightsbridge Florist processes your personal data under several lawful bases as set forth by GDPR:

  • Contractual Necessity: We process your data when it is necessary to fulfill your order, process payments, manage deliveries, and handle customer services.
  • Legal Obligation: We may process data to comply with legal, accounting, or tax requirements.
  • Legitimate Interests: We may process your information to improve our products and services, monitor website performance, and prevent fraud, provided these interests are not overridden by your rights and interests.
  • Consent: Where required (such as for marketing communications or non-essential cookies), we will only process personal data based on your explicit consent, which you may withdraw at any time.

How We Use Your Data

Your data is used for the following purposes:

  • Processing and delivering your flower orders.
  • Managing your account and order history.
  • Responding to your enquiries and customer support requests.
  • Communicating order updates or changes.
  • Fulfilling our legal and regulatory requirements.
  • Conducting analytics and improving our website and services.
  • Sending marketing communications (where you have given consent).

Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected, as required by law, or to resolve disputes. The specific retention periods are:

  • Order Data: Retained for up to 7 years to comply with financial and accounting regulations.
  • Marketing Data: Retained until you withdraw your consent or request deletion.
  • Customer Service Data: Retained for up to 2 years from your last interaction with us.
  • Technical and Website Use Data: Retained for periods in accordance with our cookie policy and analytics practices.

Once the retention period expires or when you request deletion (provided there is no overriding legal obligation), your data will be securely deleted or anonymised.

Processors and Data Sharing

To provide our services, we may share your data with trusted third-party processors who handle your information on our behalf. These include:

  • Payment Processors: Securely process transactions and do not retain your card details after payment completion.
  • Delivery Partners: Handle the physical delivery of your floral orders within Knightsbridge and nearby districts.
  • IT and Web Service Providers: Manage website hosting, security, and necessary analytical functions.
  • Accountants or Auditors: Review anonymised or relevant order information for compliance purposes.

All processors are contractually obligated to handle your data in accordance with GDPR and strictly for the purposes specified by Knightsbridge Florist. We do not sell or rent your personal information to third parties. Data may be disclosed where required by law or to protect our rights and customers.

International Data Transfers

All personal data is processed within the United Kingdom or European Economic Area (EEA) jurisdictions. Should it become necessary to transfer your data outside these areas, Knightsbridge Florist will ensure such transfers are compliant with GDPR, through the use of standard contractual clauses or other appropriate safeguards.

Your Rights Under GDPR

As a data subject, you have the following rights relating to your personal data:

  • Right to Access: Request a copy of the personal information we hold about you.
  • Right to Rectification: Request corrections to your data if it is inaccurate or incomplete.
  • Right to Erasure: Request deletion of your data when it is no longer necessary or when consent is withdrawn.
  • Right to Restrict Processing: Request that we limit the way your data is used in certain circumstances.
  • Right to Data Portability: Receive your personal data in a commonly used, machine-readable format.
  • Right to Object: Object to the processing of your data for direct marketing or on grounds relating to your specific situation.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

If you wish to exercise your rights or have queries regarding your data, please contact us using the details provided on our website or by writing to our business address. We will respond to all requests within the statutory timeframes and may require proof of identity to protect your information.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our processes, legal requirements, or for other operational reasons. Any changes will be published on our website and, where appropriate, notified to you directly. We encourage you to review this page periodically to ensure you remain informed about how we collect and protect your information.

Contact and Further Information

Knightsbridge Florist is committed to protecting your privacy and handling your personal data transparently and in line with all applicable laws. For more details about this policy, or if you are not satisfied with our response to your query, you are entitled to contact your local data protection authority to lodge a complaint under your GDPR rights.